The Key Ingredient
You've heard it yourself. He's the life and soul of the place Cheap MLB Jerseys From China , a grand man altogether. She's the heart of the business, a formidable woman. Sometimes, it seems to me that the more successful hotels or restaurants are those that are closely identified with their larger-than-life owner or founder. In Ireland, the personalities of P.V. Doyle, Myrtle Allen and Paddy Fitzpatrick stand squarely out in front of the places they created. Elsewhere, Conrad Hilton and Heston Blumenthal do the same. Did I say 'closely identified'? Sometimes Cheap MLB Jerseys China , in our minds, they are the business. We find it impossible to imagine these establishments without them.
In many ways, these characters make the business of branding the hotel or restaurant a simple matter. No need to worry about the tricky question of differentiation for they are one of a kind, outstanding in a field that they've paced out, planted and grown. If you need to know how the brand should behave, just study the owner and watch what he or she does. He is the brand in action Cheap MLB Jerseys Wholesale , she is the brand made flesh. The story of their lives is your brand manual, each entry a lesson in how to greet a guest, treat a supplier or promote the business.
However, whilst it has many obvious attractions, this can be a dangerous strategy. What happens when the defining character passes away or moves on? Who do we look to for direction? The world of business is full of stories of withering decline following the departure of the main man or woman. They leave a gap that cannot easily be filled.
So how do we find another way to breathe life into our business and safeguard its future? This was the challenge facing Declan and Bernadette Fagan in early 2005, as they made plans to add to the success of their business Discount MLB Jerseys , The Temple Spa in Co. Westmeath. The pair had tended to the steady growth of Temple from a farmhouse offering bed and breakfast accommodation to one of Ireland's first dedicated spas. Now, they wished to stretch a little more and sensed that it was time to develop an identity for the business that was less reliant on their own, immediate delivery of it. They invited us to help and we met with them in late spring to begin work together.
Their already difficult task was made even harder by the fact that they proposed to move their accommodation and spa facilities from the farmhouse that had housed the business since its beginnings some fifteen years previously, to a new building across the farmyard. For their guests, the image of the eighteenth century farmhouse stood for all that was best about Temple and the prospect of both stepping back from the business and stepping out of the building that had been its home for so many years was a daunting one for its owners.
So, where were they to look to in order to find a story for their business? At first Cheap MLB Jerseys , the answer seemed obvious. The farmhouse at Temple stood on a site that had its origins in the seventh century when it had been closely associated with St. Kieran of Clonmacnoise. The ecclesiastical centre founded by the saint is only a short fifteen miles away and the earlier title of the place, Teampaill Mac An Tsaoir, carried his family name (meaning Son of the Carpenter in Irish). Even better, there was evidence to suggest that members of the family of the saint had set up house on the site of the current Temple, which stands just off the nearby esker line, one of the natural roads left behind by the glaciers that were the routes of transport and pilgrimage in earliest times.
A ready-made story Cheap Jerseys China Wholesale , straight from the tin and ready to eat! This was too good to be true. And so it proved. We raced off to the history books to research the life of St. Kieran, sure that we had found a personality whose story could become the story of Temple. There, we discovered accounts of an extraordinary character whose life read like one great adventure story. Kieran had founded monasteries, commissioned great books, performed miracles and left an indelible mark on the face of early, Christian Ireland. However Cheap Jerseys Shop , we also discovered his reputation as a driven holy man and scholar of impossibly high standards, who was possessed of a fierce determination and inflexibility that would try the patience of, well, a saint, I suppose.
Or A Family Recipe?
pend time alone with his own thoughts. He wouldn't have to travel too far before he found the place that is Temple and it would have struck him then, as it strikes us today Cheap Jerseys China , as the perfect place for a man to put away his worries and his routines and simply be.
In time, of course, others would hear of the quiet corner that this man had found for himself and would make their own way from Clonmacnoise to spend some time there before returning to the